Service Provider Insider

DPA For Service Providers

Lots of great stuff in the EMC portfolio for service providers -- almost too much to talk about today, with more goodness coming along every day!

In this post, I'd like to stretch out a bit, and share how EMC's DPA -- Data Protection Advisor -- is creating an interesting cluster of new opportunities for a wide swath of service providers.  

Regardless of your SP model, there's probably something here that's worth a moment of your attention.

Marketing Predictions For SPs in 2011

As I work with various IT-oriented service providers, I now am trying to assess the size and scope of their marketing function.  

Why?  I think that marketing-related disciplines may hold the key to success for a great number of SP business strategies in the coming year.  

And I don't want my SP partners getting caught by surprise :-)

Creating A Supply Of Movable Workloads

There's a shift going on -- from workloads that are run in traditional enterprise IT settings, to workloads that make more sense to run using an IT service provider who's a specialist.

We believe that we, as EMC, can grealy help to accelerate this transition in a variety of ways -- by helping to create a supply of workloads that are ready to move to qualified IT service provider settings.

"How?", you might ask.

The Second Round

I think I've made my thoughts about  IT service providers pretty clear.

Many of us believe that there will be a fundamental shift in IT consumption, from "IT as products" to "IT as a service".  As a result, there will be a new cadre of service providers who will cater to this fundamental shift.

We, as EMC, intend to be the #1 provider to service providers.  To do this, we need more than great products and services -- we need to be business development partners as well.

And, over the last few weeks, I was fortunate to participate in a handful of "second round" discussions with more than a few of our service provider partners.  It was fun.