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so a Vblock is just a marketing term for non-tech executives, to describe IT apps in a box?

I can see the ease of selling Vblocks to IT departments, where equipment is coming to EOL. But how do you sell to IT/Executives, for equipment still on the books?

Chuck Hollis


The answer is simple -- we don't.

Trying to create a case to rip and replace perfectly good infrastructure that's working and paid for is not usually a productive proposition. I know that vendors try to do it, but it's an unhelpful discussion.

I know this sounds funny, but I end up describing it as "the new legacy", usually pointed at some combination of unmet needs -- examples include virtual desktop, app dev and test, business analytics, data center move or consolidation, re-platformitizing the VMware farm, etc.

And, if you're a service provider, it's the basis for many many service offerings -- all on the same platform.

Put differently, the IT execs know they have to get to a new model. Get it in there, and start moving stuff to it as it makes sense.

Hope that helped a bit ...

-- Chuck

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Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.

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