For many, Hadoop has become much more than just an interesting data management technology -- it's starting to be seen as the potential strategic successor to the familiar relational database world.
It's the platform where the next generation of big data applications will be built.
Along those lines, EMC's Greenplum division -- now part of the nascent Pivotal Initiative -- has announced a considerable suite of extensions and enhancements to the increasingly popular Hadoop environment.
But please don't get lost in the product detail -- there are some very big and potentially controversial ideas in play here.
The role that Hadoop is now playing in big data analytics is now unquestionable; the race is now on for who can provide the best enterprise platform and ecosystem. And, from where I sit, the new Pivotal group is doing a stellar job of earning that title.
With this announcement, there's a new high-performance SQL layer to make more data available to more data workers.
There are new capabilities to parallelize analytics processing. There's now a meaningful set of integrations with VMware and virtualized infrastructure. There are new consumption options for infrastructure and especially storage.
And there's a new set of management tools aimed squarely at the administrators of these environments.
All of this wrapped up in a new name (Pivotal HD) that reflects the new direction of the team.
Hadoop is growing up -- fast.
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