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January 11, 2013


Paul G. Huppertz

There is one fundamental difference between a modern factory, i.e. a production environment, and high-performance IT, i.e. a servuction environment: In a factory are manufactured physical goods, i.e sets of repeatedly executable & persistent functions that are stored & sold. In a servuction environment are effectuated & rendered ICTility services (= ICT-system based utility services), i.e. sets of one-time consumable & perishable benefits that are simultaneously consumed. Thus, the prerequisites & preconditions, environments & locations, methods & means, processes & results of goods manufacturing and service rendering are fundamentally different.

Paul G. Huppertz

The physical goods are fabricated in a location far away from the future users as well as without their presence or participation. The readymade physical goods are stored & distributed as well as sold & conveyed to the buyers later on so that they become their property. The manufacturer is not involved when a user executes the functions of a physical good. Each physical good is tangible & material, substantial & persistent so that the user can execute its functions whenever he wants and/or needs to.

Paul G. Huppertz

In an IT-system based servuction environment are effectuated ICTilty services, i.e. sets of one-time consumable & perishable benefits. Each singular & unique ICTility service is effectuated only on the dedicated service trigger of an authorized service consumer & rendered explicitly to this triggering service consumer who simultaneously consumes this service. Each & every triggered service is effectuated by the accountable service provider in the presence & with participation of the triggering service consumer and rendered explicitly to him at his current location. Each service is intangible & immaterial, insubstantial & perishable so that it can be rendered & consumed only once.

Paul G. Huppertz

The core effect of the digital economy is that almost any information representation is digitized. These digitized information representations can be send & received, stored & processed by triggering & consuming ICT-system based digitility services (= digitized utility services). Thus, the digital economy in reality is a servistry in the tertiary sector of the economy. - s. Wikipedia entry 'Tertiary sector of the economy' - http://en.wikipedia.org/wiki/Tertiary_sector_of_the_economy

Paul G. Huppertz

Although there are fundamental differences between industry and servistry, between production (environment) and servuction (environment), industrialization and servicialisation, there are several analogies & similarities on an abstract level: standardization & rationalization, automation & optimization - s. slide deck 'Servicialisierung - Serviceerbringung unter Industrialsierungsbedingungen' - http://de.slideshare.net/PaulGHz/it-smf-kongress-2010-vortrag-servicialisierung-v030000

Paul G. Huppertz

In the servistry, standardization is based on service identifying by means of the 3 generic & constitutive service identifiers and on service specifying based on the 12 standard service attributes as well as on service cataloguing by means of the complete & concise service specifications with 12 practical attribute values - s. whitepaper 'Servicialisation - Introduction' - http://de.slideshare.net/PaulGHz/servicialisation-introduction-v010100

Paul G. Huppertz

In the servistry, rationalization is based on continuous & consistent service composing by means of #1. the complete & concise service specification of the business relevant service type, #2. the service map with all required service contributions for this service type and #3. the service screenplay for aggregating the service contributions in the course of the respective real-time service transaction. The service concept for the service type is the foundation for efficiently orchestrating & providently conducting the service contribution suppliers in the context of the respective service supply chain.

Paul G. Huppertz

In the servistry, automation is transacted by the service automats, i.e. by the service-relevant technical systems, e.g. the service-relevant ICT-based systems, the service-relevant functions of which must be executed according to the service screenplay of the respective service type for instantanesously effectuating the triggered singular & unique service & reliably rendering it explicitly to the triggering service consumer.

Paul G. Huppertz

In the servistry, optimization is achieved by designing & sizing the service automats based on #1. the complete & concise service specifications of the business-relevant service types, #2. the continuous & consistent service concepts of the specified service types, #3. the sizing & managing according to the overall number of services explicitly triggered by the authorized service consumers in the realms of the commissioning service customers.

Paul G. Huppertz

In the servistry, the IT(IL) department must evolve into the accountable ICTility service provider of its enterprise ensuring that each & every explicitly triggered ICTility service is reliably rendered explicitly to the triggering service consumer in the service quality bindingly committed to the respective commissioning service customer in the business unit. - s. slide deck 'Role Changing - From CIO to CSO' - http://de.slideshare.net/PaulGHz/lecture-role-changing-from-cio-to-cso-20120524-v020100

greg schulz

Chuck I concur with your perspectives about information factories and IT/ICT.

In my last book Cloud and Virtual Data Storage Networking (CRC) I use a similar analogy. For example, in both types of factories, there are goods or services produced to a given level of service and cost point.

There are machines, equipment, tools, process, best practices, service catalogs, templates, work orders, job flows, metrics and measurements. Both also can be optimized for high utilization and delivery of common services or goods or adapt to changing demands not to mention custom or limited run factories.

Speaking of utilization, some factories focus on high productivity at low cost with low quality, while others find a balance between removing cost via less complexity, lower waste or rework and being effective.

Sound familiar?

You can read more here (free chapter download)

Along with more material here:

Oh for those who feel that a free chapter may not be worth it if it free, then you can buy a full copy here: http://astore.amazon.com/serandsto-20 ;)

Hope all is well, cheers

gs @storageio

Man of Few Words

Chuck, my key takeaway from this is "agility matters." That is one of the drivers behind the software-defined data center, and a major reason why VMAX SP makes sense for so many companies.

(Disclosure: EMC employee here.)

The comments to this entry are closed.

Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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