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September 06, 2012



Chuck, Great piece. Dare I use an analogy but are you alluding to a prefetch algorithm for the Consumer where by you change the vendor engagement point in time and rather than reacting with a proposal you are proactive by presenting the solution which conforms to all the Consumers requirements based on all the best information you have?

Chuck Hollis

Hi Seamus

Yes, your view is a logical view of an idealized end state. The founders of Google called it "serving the perfect ad", but I think that's a bit too limiting. And, if you look around, there are examples starting to pop up.

For example, my local pharmacy (who is being disrupted by large, mail-order pharmacies!) now automatically refills my recurring prescrption, and leaves me a reminder to pick it up via email, text, phone, etc.

I'm sure we'll see much, much more of that in the future.

Thanks for the comment!

-- Chuck

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Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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