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September 18, 2012


Ron Miller

The power of your blog lies in your role as an industry expert sharing information for which you can buy an EMC solution or another company's. You lose the power of the blogging platform when you play the role of EMC executive instead of industry expert, and start using the blog as a means of marketing and selling EMC solutions. The beauty of content marketing is in its subtlety. Your blog is not the appropriate venue to be pushing EMC products and services -- at least in such a direct way as your recent series of posts. If you stick to the higher level posts, you will generate much more good will and traffic from potential customers, then you could simply flogging EMC products in such an obvious manner.


Chuck Hollis

Hi Ron

I'm sort of in a unique situation. I bring a decent amount of industry expertise, and I work for a company that I strongly believe in.

If you sample my work more broadly, you'll notice that there are plenty of thought pieces that don't have an explicit EMC agenda. And there are plenty that do.

As part of my role here, I do try to summarize what EMC is doing in my own words and using my own perspective. I don't see anything wrong with that whatsoever.

You -- the reader -- can exercise choice and control about what you want to read, and what you don't want to.

It has worked very well for me (and for EMC) for six years now. I don't see any reason to change a successful formula.

Best regards

-- Chuck

The comments to this entry are closed.

Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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