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June 03, 2010



I've followed Davenport for years now and believe he's spot on most of the time.

Technology aside, I've had dozens of conversations about analytics with executives who, unfortunately, simply could care less. Frankly, Chuck, some of them don't want to change the way they're doing things or risk revealing, perhaps, that what they've been doing is half-baked wasteful nonsense. Others don't want to make the investment because they can't wrap their minds around the long-term value of analytics.

Companies such as Primary Intelligence (no affiliation) have been delivering outstanding value-add sales and marketing analytics and insight for years now. How many people know that such companies exist? Relatively few. I've been hopeful that, with acqusitions such as IBM/SPSS, the 900 pound gorillas of IT might do a better job of educating the market. Time will tell.

Yes, the revolution is coming. Just more slowly than we'd like. If you do convince EMC to host Devenport, it'd be interesting to see how many of the attendees take his advice seriously and welcome analytics into their processes.

Chuck Hollis

Hi Joseph

I think it's a completely relevant topic to explore "how do new ideas and practices become prevalent in the business world?" with proficient use of business analytics right up there with globalization, diversity, sustainability, six sigma et. al.

I tend to have some half-baked thoughts around the processes at work that cause us to use and adopt new ways of doing business.

Maybe worth exploring, or not ...

-- Chuck

Chuck Hollis

Chuck here ...

I'm getting a lot of back-channel discussion around what appears to be a dissing of MDM and related topics.

That wasn't my intent, really.

Upon reconsideration, I probably should have said that having nice, well-organized and sanitized data can only get you so far -- at some point, real business value comes from mastering the other kind :-)

The real discussion might be -- what are the limits to MDM in this new world? How much should be shared views of data, and how much are independent and context-dependent?

Now *that* would be an interesting discussion, no?

-- Chuck


Making Analytics sexy doesn’t make it easier to implement! And this is where the challenge lies in Analytics. Striking headlines make for easy copy but don’t do wonders for executing analytic intent within a corporation.

Unfortunately executing analytics is hard work and demands the coming together of business skills, advanced statistical knowledge and technology capabilities.


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Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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