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May 04, 2010



Great post, Chuck!

This study really opens our eyes to the information storage and management issues we will face in the future.



Great blog, Chuck. Was there anything in the study about the amount of data that was unintentionally lost in 2009?

Chuck Hollis

Hi Bob -- insightful question ...

The answer is "no, there wasn't" -- but I think that would be a great area to investigate for next year's survey.

Thanks again!

-- Chuck


An interesting factor, and one that should provide opportunities for product differentiation in the consumer space, is that it is becoming more difficult for individuals to manage their information as well. Iomega and others sell lots of storage, but I haven't yet seen a product that helps manage all that data to maximize the accessibility and utility of it. Users need tools to do things like help manage the right level of protection and help them find and use the information they need when they need it.

An example of this in my house is digital photos. I have a camera, my wife has a different one, and together we have four computers. Just making sure that I have offloaded the cameras into some semblance of a useful archive itself is a nuisance.

The opportunity I see in this is ILM for consumers. Instead of just providing storage space, people need layered apps that help organize and protect data. You can find examples of data specific tools like Adobe Lightroom, which does some of this for photos, but there needs to be tools that are both focused in their role while at the same time more general in their applicability.

Then, once the user's aggregation of data is managed as an accessible archive, we open up additional opportunities to add value. Such as my Iomega NAS device providing a web or TV based image and video browser, that provides simplified paths to upload content to sites like Facebook, or to Kodak for printing and mailing to grandparents.

In short I think the growth of data is extending the need for something like ILM to consumers, and that provides opportunities for us.

The comments to this entry are closed.

Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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