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November 30, 2009




did you read your post before submitting it? Do you realise how convuluted and complex you have just made EMC's list of toolsets. It sounds like something out of a second hand car yard. I have 100 cars that get you from A to B, Most use different fuel and have different ways to get there but trust us because we have 100 cars to get you from A to B but you might need to swap cars, move your luggage and change a few parts to get there

Not sure about you but id prefer a little simplicity in my life.


and if u mention EMC products enable simplicity ill puke.
I have a customer trialling Avamar for 12 months with a full time resource on site from EMC to manage it because EMC have stipulated they can save the customer 25% less storage on backup.
The Catch.
The customer isnt allowed to manage it or know how EMC are managing the backups.
Mystical mind trick, Dont let the customer know a product is clunky till you recieve the PO

Chuck Hollis

Hi Vstoragemonger

You're right, we have a lot of tool sets, don't we?

For some people, they're not happy unless there's One Thing that solves all their problems. For some use cases, that's an achievable goal.

Other folks have big, hairy and complex problems to solve. They have to use multiple tools, often from multiple vendors, to solve their problems.

Different vendors have different strengths.

One of EMC's strengths is that we can offer reasonable "all-in-one" solutions for moderately complex problems (EMC Celerra, for example), and we also have the breadth and depth to do a lot of specialized stuff as well.

If the complexity is a recurring problem for you, there's always vendors willing to provide outsourcing, system integration, etc.

And, yes, we in the vendor world are always working to make things simpler, more integrated etc. Our thinking is that having an answer (of any sort) is better than no answer at all.

Thanks for writing ...

-- Chuck

Chuck Hollis

Vstoragemonger (not your real name)!

I went and followed your Twitter link.

Turns out that (a) you've never used it, and (b) you're using the name of "Paul S", who might be the same guy who works for NetApp and enjoys role-playing on the internet.

Most companies consider it a serious breach of ethics to pretend you're someone else. I don't know what NetApp's official policy is on this one, but at EMC that'd be cause for serious disciplinary action.

If I'm mistaken, please offer specifics that would help all of us understand you're a real person, and not some made-up entity from a very misguided competitor.

-- Chuck


by the way chuck, Why do you think im having an go at Cellera, I actually suggested that it would be far easier for customers if EMC actually converged some of the toolsets to provide far better simplicity rather then there are 10's of ways to skin a cat.

Chuck Hollis

Vstoragemonger (or whatever you want to call yourself today)

I'm always up for an intelligent discussion.

Unless you can bring one of those here, I'd suggest you find entertainment elsewhere.

-- Chuck


Why did you delete your update about Vstoragemonger's "top secret background"?

Anyway, I'm on the same line than he is. You should really deduplicate your portfolio, now that you claim to be an expert in it...

Chuck Hollis


I know that the NetApp fanbois club likes to make a big deal of EMC's extensive portfolio as "complex, unneeded". Hey, whatever works for them.

When we go head-to-head, we focus on EMC Celerra most times. We go feature for feature, cost for cost, and do quite well. Our Celerra business continues to grow leaps and bounds. IDC says we have more NAS market share, and it's been that way for a while.

Bottom line: if all you have is the bandwidth to focus on a single product, that's the product for you in most cases.

However, there's no downside to having more tools in your belt if you need them.

So, do you send snide comments to Toyota saying they have too many car models, and should delete a few?

C'mon, get real.

-- Chuck


No comment about your "self-censorship?"

Toyota is maybe the best example for product de-duplication. They have a very limited offering of models and you can only choose a few model variants. This, their Kaizen development style and not buying too many other companies, has made them the #1 (ok, temporarily #2) car maker in the world.

EMC always talks about how they integrate all of their products. How would this be even possible, when you buy new companies all the time?

Seems very Anti-Kaizen to me ;-)

Chuck Hollis

Hi Brainy

Again, we're going to need a new handle for you.

How about "Argumentative"?

Toyota (and Lexus and Scion) has dozens of branded models. They've done a great job of segmenting the market, solidifying their position in some, and investing in entering others (pickup trucks, luxury cars). They even are going after Ferrari if you read the car mags.

Now, if your focus is mass market (e.g. Toyota Corolla), you're right, they've got it down to about 3-4 submodels, and maybe a half-dozen option packages. The extreme example is the Scion, which comes largely pre-optioned.

Toyota, overall -- a very different story. Go take a complete look, and then tell me what you think.

Automobiles are a relatively mature technology when compared to this IT stuff. Not of lot of opportunity to buy R+D in this industry, just brands and market segments. If you give each industry more than a passing glance, you'd probably agree.

Regarding acquisition and integration -- you're right, we're buying companies all the time. If I were to put them on a timeline, you'd see the older acquisitions more fully integrated, and the newer ones less integrated.

Would this surprise you?

For someone who goes by the "Brainy" handle, I'd suggest you raise the bar a bit on your comments.

-- Chuck


And still no comment, why you deleted the update about Vstoragemonger. Something to hide?

Look, it was not me who brought Toyota up, which in this case was probably the worst comparison.

You should have brought GM up, looks a lot more like EMC. Has even the word "General" in it :-)

Chuck Hollis


While I'm sure you're enjoying yourself tossing out these half-baked comments and insults, it gets a bit tiresome for everyone else.

How about you try and offer something intelligent to the discussion?


-- Chuck


1. A few comments up there you are claiming that vstoragemonger might be a NetApp Employee.

2. You don't have an explanation about the pulled update to your commment, after you found out he is not.

- I think the reason would be interesting to many others. At least to vstoragemonger himself.

3. It is you insulting me, by proposing that I should change my nickname.

4. Let's go back to my question. Why was the comment update pulled?

5. You can censor my question, but I can put it up somewhere else. But I think your readers, would prefer to read the answer here.

Chuck Hollis

Brainy --

I edited my comment because I had incorrect information.

No big deal to most people -- why is this such a big deal to you?

Sorry if you didn't like my suggestions around your handle. I thought, well, since you feel comfortable dishing out random insults, you'd fully expect something similar in return.

My advice to you is simple: treat others how you would like to be treated. That's true in the physical world, and also the online world.

One last chance to change the tone of your discussion here, otherwise your off-topic rants will be probably banned going forward.

I am under no obligation whatsoever to put up with this nonsense.

-- Chuck

The comments to this entry are closed.

Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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