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November 03, 2009



When will Acadia be hiring? Sounds like a intriguing opportunity!

Mike White

Having knowledge of the disciplines of market leaders like EMC, I can assure anyone, EMC has some mighty powerful tricks in it's quiver. Further, EMC has been very busy over the last decade ensuring it would not be a one trick pony going forward. Joe Tucci has transformed EMC from the Storage company it was to an awesome infrastructure play.
I have known Chuck Hollis for more than a decade and cannot name anybody more knowledgeable in compute infrastructure delivery. EMC has always known it is better to be first and fast than to merely produce a product and label it as better. It is still about first to market, easy to implement and creating that same EMC Effect that generated the first $12B revenue stream for EMC.

Looking forward to the updates Chuck...keep up the great work

Jeremy Arnold

Can I try and put this article in one paragraph Chuck? I'm a channel focused Technical Advisor within HP.

Basically, Arcadia will sell a silo'ed solution, and charge for the install. The customer will then move (or create new) parts of the Datacenter Applications to this new silo'ed solution. You measure it. Customer loves it. Then you can: a) sell direct to customer. b) Sell through an SI. c) sell through a reseller. In the case of B & C, Arcadia can charge for the install, and SI / Reseller adds there value, while learning to do the install themselves.

Is that right? If so, how is this any different to the traditional approach? HP installs or demo's a Proof of Concept (no charge), and can run it for up to 3 months. Customer sees benefits. Customer purchases solution over time.

If Customer wants to deal with HP themselves, then they can go and speak to ES (Enterprise Services, formally EDS). Alternatively customer can buy direct, and get the install from qualified EB (Enterprise Business) engineers. Finally, the customer can go to a qualified HP Gold partner (who include many of the SI's) who also have the skill in house to help install and support this solution. HP will always provide the training and support to these partners.

Remember, the HP Channel are what has made HP the #1 IT Company in the world.

Chuck, you should look into what HP Converged Infrastructure is all about. Virtualized - Resilience - Orchestration - Optimisation - Modular.

Chuck Hollis

Hi Jeremy

I didn't expect anyone at HP (or NetApp) to be especially overjoyed at this announcement.

My argument to the contrary goes something like this:

- HP is lagging in core technology and delivery models.

I am very aware of what HP is offering the market today, and have a good idea what the next 12 months look like in your roadmap. Compared to an integrated stack from Cisco, EMC and VMware -- well, you're going to be playing a lot of defense going forward.

- HP is not investing in creating an open ecosystem of system integrators, consultants and delivery models.

In the HP model, all roads lead back to the former EDS (now HP Enterprise Services). Yes, HP has a nice channel; so does EMC, and Cisco and VMware.

Look forward to meeting y'all in the marketplace -- I love going head-to-head with a good competitor!

-- Chuck

Paul P

Quote: "I didn't expect anyone at HP (or NetApp)"

Comment: You believe NetApp to be your No.2 competitor, I reckon they would be pretty chuffed with this announcement. Not bad at all for a storage company that only provides filers...

Chuck Hollis

Hi Paul

Ummm, perhaps your assuming too much.

EMC does a lot of stuff -- storage, backup, archiving, management, security, content management, even hypervisors if you think about it.

We have well defined competitors in each category.

In the "mid-tier modular storage category", I'd offer that we compete with NetApp, HP's EDS and a few others. In the "high-end enterprise storage category", only HDS is left to go compete with. In the consumer segment, it's a bunch of smaller players who are going against Iomega.

Ditto for Ionix, RSA, Documentum, et. al.

Frankly, we spend far more time thinking about HP and IBM. We sort of realize that NetApp has a tough road ahead of them, and have turned the majority of our focus elsewhere.

Although they always seem to be up for a good blog war or two! Gotta admire their spunk in the face of adversity.

Thanks for the comment.

-- Chuck


Am selling vmwarEmCisco.com and vmwareEmCcisco.com

Please contact me if you are interested :).


Chuck Hollis

Thanks, but no thanks ...

-- Chuck


can you tell me who the CTO is of the Acadia effort?

Chuck Hollis

I've met him, but promptly forgot his name. Can you drop me an email at hollis (underscore) chuck (at) emc (dot) com? I'll try and get back to you when I get back into the office.

-- Chuck

The comments to this entry are closed.

Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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