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May 18, 2009


Stephen Foskett


I couldn't agree more on your requirements for cloud storage to succeed in the enterprise. As someone who lived through the first wave of managed storage services at StorageNetworks, these two elements were always top of mind. Sadly, it was difficult for us to deliver cheaper/easier storage as a service using the EMC hardware of the time. We did a fine job of developing SLAs and meeting our customer expectations, however!

Looking around this second wave of storage services, I noticed that Nirvanix stood out. It's certainly got the cheaper/easier factor covered versus DIY internal storage. But the company is focused on the enterprise space, with excellent SLAs and metrics, sales, and support. So I took the plunge and went to work for the company myself!

Amazon S3 is a good choice for many use cases. Atmos onLine looks like a nice service, too, and time will show us exactly where it fits in to the overall storage services market once it becomes available in Q3. I certainly expect many, many of AT&T's competitors to join the fray as well over the next year!

We live in exciting times, Chuck, and both of us have put ourselves at the center of it!

vinnie mirchandani

Chuck, couple of the emerging attractive features of clouds are rapid provisioning and bite sized procurements...I could not even find pricing info on your or AT&T's offering...I would argue the "structural advantage" you mention may be too rigid in cloud world



EMC taking Atmos Storage OnLine is surely the first step into the wild new world of Cloud Computing. In advent of the Cloud Computing, the threshold of computing has, for all intents and purposes, been lowered for the prospective entrants. Not too far in the future, we may see the traditional data center we all are accustomed to only in the Smithsonian Institute. Cloud providers can be anybody you can think of. It is like French Revolution where the peasants are coming out of nowhere with pitch forks or anything they can lay their hands on. Any combination of computing resources can participate in Cloud Computing not just only those that are applicable to technology companies such as EMC, IBM, Google, Microsoft, etc. Truly, new kids on the block can take part in it because we all are now officially becoming citizens of DWC “Democratic Webpublic of Cloud”. Anyhow, it is extremely important that EMC to boldly go where no man has gone before in order to jump start itself into the new Enterprise 2.0 world. EMC has a lot of very interesting stacks including software and hardware that can be used for that purpose. Do not just keep tossing your atmospheric Atmos alone: the time may be right to throw everything you’ve got including your cast iron kitchen sinks into the Cloud!

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Chuck Hollis

  • Chuck Hollis
    SVP, Oracle Converged Infrastructure Systems

    Chuck now works for Oracle, and is now deeply embroiled in IT infrastructure.

    Previously, he was with VMware for 2 years, and EMC for 18 years before that, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Vero Beach, FL with his wife and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not ever buy him a drink when there is a piano nearby.

    Note: these are my personal views, and aren't reviewed or approved by my employer.
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