Sorry I haven't updated everyone in a while -- no big news, just a steady stream of good things happening.
All of this 2.0 stuff is now so ingrained in everything we do as a company, it's getting harder to pull out one big thing, or another.
The Internal Platform Continues To Rock
We made it past our upgrade growing pains, and are back to business as usual.
I usually don't have much time these days to go poking around and seeing what people are doing, but -- every time I do -- there's always a wealth of new, and very cool, things going on.
Jamie tells me we're now past 10,000 registered users on the platform -- a third of our employees -- and that's not counting lurkers! People are starting to use the new features (groups, in particular, are turning out to be very popular).
The internal team is being nominated for a President's Award at EMC -- the most prestigious recognition we've got for internal efforts and projects. Even making it to a final round is a really big deal.
Who knows if we'll win or not -- that doesn't really matter -- what does matter is that everyone recognizes the huge impact the internal platform has had on our business and our culture.
Good News Every Day
Little cool things jump out all the time. They may not seem earth-shattering, but they happen all the time, and they really add up.
One example I spotted was the "Documentation at EMC" group. Every product group produces documentation at EMC, but work in different parts of the company. The group now includes over 60 people around the globe who take an interest in this topic. And it "just happened", so to speak.
Another example is that we're rolling out a new EMC-developed email archiving package at EMC, which affects each and every one of our email users. We're using the community platform to engage people, provide information, swap tips and generally monitor the temperature.
I think there's one or two of these sorts of minor triumphs each and every week.
Our Bloggers Get Recognition
One of the outcomes of our internal platform is that we're routinely graduating external bloggers who blog on behalf of the company. It's quite a roster, and growing every month.
Collectively, they are a force to be reckoned with in our industry. They have introduced new concepts and technologies, swayed market opinion decisively, tormented our competitors, and -- generally -- have reflected well on EMC's brand as a knowledgeable and open company with a sense of humor.
They, too, may be submitted for a President's Award as well.
That would be very cool, if you think about it.
Our External Meta-Community Goes Live
A while back, I described how we wanted to take our learnings from internal social media proficiency, and go external in a thoughtful and measured way.
We wanted a repeatable process that could handle literally hundreds of EMC-affiliated communities (yes, we're that broad), but still provide some coherency and navigation.
Well, that too has gone live. It's not as populated with sub-communities as I'd like, but you can see how the framework will flex and expand over time as we launch 2 or 3 new communities per month.
Congrats to the external team (ECN) -- fine work, indeed!
And maybe you too will be nominated for a President's Award next year!
Final Thoughts
All of this is happening without too much involvement from me anymore.
The teams know what to do, and how to do it. We've achieved critical mass in most regards, we just have to keep executing and adapting to new opportunities. I'm off working on other things these days.
In one sense, I have no small sense of pride that we've achieved what we set out to do -- transform our company around 2.0 and social media.
The journey is hardly over -- it never is -- but we are well on our way!
Thanks for posting this research paper!!
Posted by: Jannet | January 05, 2010 at 06:04 AM