A Journey In Social Media

Social People and The Big Conversation

Sometimes you get things right.  Whether you're smart, or lucky, or a bit of both -- it should be a moment for rejoicing since it doesn't happen as often as you'd like :-)

It's struck me that when we put our overall corporate social media strategy together, there were two big themes: encouraging social media skills and applying them to ever-wider conversations.

Looks like that was the right thing to do ...

Understanding Corporate Twitter

Yesterday was an all-day learning experience. 

I was taking time off, but wanted to spend a whole day getting to understand the dynamics of microblogging (specifically Twitter) with my corporate social media hat on.

I had previously spent time searching Twitter and other microblogging sites, and had signed up for a few, but had never really dove into the deep end, so to speak.  Well, I finally did.

It was an eye-opener, to put it mildly.

Two Approaches To Proficiency

By now, you've probably figured out that I'm not all that involved in the day-to-day of EMC's social media efforts.  I mean, I still know what's going on, I'm just usually the spectator these days.

That's good.  Frankly speaking, I wouldn't want to be the bottleneck in something so important.  At some point, you have to get out of the way, and let things take on a life of their own.

Thought I'd share with you two interesting developments on how we're improving our overall proficiency -- one formal, one informal.

We Just Keep Cruising Along

Sorry I haven't updated everyone in a while -- no big news, just a steady stream of good things happening.

All of this 2.0 stuff is now so ingrained in everything we do as a company, it's getting harder to pull out one big thing, or another.