A Journey In Social Media

Your Best Salesforce: Your Users

As I keep you apprised of our journey here, I want to point out unique, special -- and sometimes surprising -- things that are happening on our internal platform.

Our internal platform, EMC|ONE has been up since last September.  We're at 3,000 registered, named and participating users, and a much larger number of lurkers who've shown up to look around -- often repeatedly.

And we don't need to sell this thing internally anymore.  Our users are doing it for us.

That's cool.

On Conversational Collaboration

Well, I mentioned a few posts ago that my blog had been "discovered" by the E2.0 crowd.

One of the more interesting side effects was that many of my thoughts were pulled apart, analyzed and dissected by some pretty smart people. 

I withstood the blog-based proctology examination and still retained most of my dignity, but one interesting thread that intrigued me was the focus on the "conversational collaboration" model we had embraced.

Leave it to other people to tell you what you were really doing, but -- heck -- they were right.

And I thought it deserved a bit more commentary and introspection.

Organization Roles For Corporate Social Media

Well, now that I'm getting seen a bit more often here in the blogosphere, I guess I have to spend more time sharing what we've learned.

Today's discussion is about how we handled some of the new roles needed for an enterprise-wide rollout of this stuff. 

Your situation might be different, but new things sometimes require new roles to be thought about.

And boy, did we think about this.

Our Day Of Fame?

If you're using TypePad like I am, you probably look at your web hit stats, hopefully on a not-too-obsessive basis.

Well, I usually get 40-60 hits in a day.  On Monday, it went to 250. 

What's up?

I think we got our day of fame, so to speak ...

Progress Is Now Coming In Big Chunks ...

Sometimes, I forget to visit this blog and share with you just how well things are going with our little initiative. 

Let me give you a preview: I'm delighted.  Sure, one set of problems disappear only to reveal the next set of challenges, but I think that's a good problem to have, isn't it?

So let's catch up!

Of Parallel Projects and Compound Wikis

I promised you I'd share all the major twists and turns of our journey here, and we're coming through an interesting interaction between other projects, specific requirements, and corporate interplay.

Setting up the story will take a while, but the outcome is good (I think), and I'm guessing that this sort of issue will frequently pop up in larger enterprises that are considering social media platforms.