In the beauty pageant of sexy IT topics, data protection doesn't usually fare well in garnering attention.
Not many IT types get excited about providing good data protection, and all that it entails. Since most business users think data protection is something that happens automagically, there's rarely enough budget and focus to fully address the challenges at hand.
That is, until they lose their data and can't get it back.
That's unfortunate, because this world is moving fast. On the "things that need to be backed up" side, we have ever-more applications, information types and information quantities.
It seems there's never enough performance: no one wants to wait for a backup, let alone an urgent recovery. Soaring data volumes meet compressed budgets, and compromises are inevitably made.
The core technologies are changing: witness the emergence of PBBAs (purpose built backup appliances) as well as various forms of snaps and replication. And the delivery model is changing like everything else in IT: data protection wants to be delivered as an easy-to-consume service (DPaaS) with fully visibility and transparency.
Today, EMC's BRS (Backup and Recovery Systems) announced a slew of product enhancements -- quite an inventory. While the products are quite interesting, the thinking behind them is perhaps more compelling.