For many, Hadoop has become much more than just an interesting data management technology -- it's starting to be seen as the potential strategic successor to the familiar relational database world.
Along those lines, EMC's Greenplum division -- now part of the nascent Pivotal Initiative -- has announced a considerable suite of extensions and enhancements to the increasingly popular Hadoop environment.
But please don't get lost in the product detail -- there are some very big and potentially controversial ideas in play here.
The role that Hadoop is now playing in big data analytics is now unquestionable; the race is now on for who can provide the best enterprise platform and ecosystem. And, from where I sit, the new Pivotal group is doing a stellar job of earning that title.
With this announcement, there's a new high-performance SQL layer to make more data available to more data workers.
There are new capabilities to parallelize analytics processing. There's now a meaningful set of integrations with VMware and virtualized infrastructure. There are new consumption options for infrastructure and especially storage.
And there's a new set of management tools aimed squarely at the administrators of these environments.
All of this wrapped up in a new name (Pivotal HD) that reflects the new direction of the team.
Hadoop is growing up -- fast.