This year, I was very honored to receive multiple invitations to speak at customer events.
Many of the larger IT organizations EMC works with have their own internal kickoffs for the new year. Frequently, they go looking for someone who can bring an outside perspective -- a context -- to their situation.
Somehow, they find me. And I am very flattered to be considered worthy for that task.
But it's not an easy gig.
You can't just show up wearing your IT vendor badge, and blather on about your various products and technologies. I've seen vendors do that before, and I'm pretty sure they won't be invited back.
Nor can you go too "big picture" either -- you can start with big ideas, but you have to bring those same concepts back to their world and make them relevant and somewhat actionable.
And, of course, you've got to do all of this in about 25 minutes, while holding people's attention.
Unfortunately, this year I only was able to accept a few of these invitations.
For everyone else, I thought I'd do the next big thing -- share my 2013 keynote presentation via this blog post. If you're a regular reader, you'll certainly see familiar material -- just re-assembled and re-packaged to be more consumable.
Even if you're not part of a large IT organization that's having a kickoff, you might find this material worthwhile to consider as you start the new year.