If you're in any way involved in IT, you are acutely aware that change is in the air. Not just cosmetic change; we're talking deep, structural change.
Some are in denial, some are watching from the sidelines to see what happens -- but a handful have latched on to the emerging opportunity at hand, and are busily fashioning themselves into self-styled agents-of-change. Rarely is it a formal role; more often it's a self-assumed persona.
When I meet these people, I see them in the process of becoming self-actualized: becoming more fully comfortable with the nature of their important yet informal role.
But, typically, they're not yet 100% at ease with their new brand.
I do what I can to validate what they're doing, to help articulate what they're trying to communicate, and hopefully give them the tools and self-confidence to be more effective.
And here is my best effort at a manifesto to help encourage this crucially important IT mindset.