They -- rightly so -- think there might be a powerful new tool at hand, and want to find out more. I consider myself privileged to speak to them.
The basics of my discussion are fairly straightforward: here are the core concepts, here are why they are important, this is what an organizational model might look like, here are the key skills and roles, here are some examples of how leaders like you went about moving forward, here are some interesting case studies, and so on.
Normal transformational fare, in my world.
Where it routinely gets sticky is when people struggle is between unlearning the familiar world of traditional BI and gaining an appreciation for the new world of data science. I struggle to find an effective and repeatable technique -- I have yet to crack the code here.
But it's important to do. Unless business leaders realize what's now possible with a fresh approach, they'll only end up incrementally improving what they're already doing today, as opposed to taking that breathtaking quantum leap into a new realm.
If that's the case, why bother? So I consider myself less than successful unless I'm able to un-stick a significant portion of the audience from their old perceptions, and wrap them around a greater appreciation of newer concepts.
I'm looking for that "aha!" moment.