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June 25, 2007


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» Green Marketing and Green Hype from Data Center Knowledge
Is green IT marketing devolving into green hype? Chuck Hollis from EMC offers his take on the subject. [Read More]


Robert Aldrich

I strongly agree with Chuck's take on the level of "Green-wash" emerging from vendors in this space. While many vendors are looking into these issues, few have defined what it means to them.

The big, early challenge in defining what this means and making it a strategic investment as an end user or vendor centers around an organizations structure and priorities. If Green is seen as fashionable by senior management then the necessary long term investments may not be made from the top down. On the other hand, Green can be a bottom up, incremental migration. Ideally you want both.

Whatever the case for your organization, the whole world is in "discovery mode" on the issues and any communications that drives awareness on these issues is a good thing for awareness building. For those who know the issues it is important to educate those who don't on how to add real value.

Many of the analyst bodies are researching and staffing up to look into Green in IT today. Just in case vendors stretch things too far, the analysts are there to keep them honest.

Great blog Chuck! Keep up the good work.

Chuck Hollis

Hi Robert

Thanks for the comment and the kind words. You might want to also take a look at a new EMC'er voice -- Dick Sullivan -- who's now writing exclusively about energy issues in the data center.

See his blog at http://energymatters.typepad.com/


Dave Vellante

As an independent observer I'd argue that when it comes to the data center, IBM's capabilities far exceed any supplier, HP included. In storage I'm not as confident but in overall data center design-- it's not even close. At a recent analyst briefing Dr. Bernard Meyerson, an IBM fellow and Steve Sams, the Vice President of site and facilities at IBM impressed the audience with customer metrics, technology innovations and substantive results both internally at IBM and at client sites.

And yes...they added immensely to the marketing hype.

Here are some of the metrics they flashed:

buy viagra

i consider it a good strategy as order and discipline prevails.

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Chuck Hollis

  • Chuck Hollis
    Chief Strategist, VMware Storage and Availability Business Unit

    Chuck works for VMware, and is deeply embroiled in all things software-defined storage these days.

    Previously, he was with EMC for 18 years, most of them great.

    He enjoys speaking to customer and industry audiences about a variety of technology topics, and -- of course -- enjoys blogging.

    Chuck lives in Holliston, MA with his wife, three kids and four dogs when he's not traveling. In his spare time, Chuck is working on his second career as an aging rock musician.

    Warning: do not buy him a drink when there is a piano nearby.
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