I think most companies will be taking a journey to figure out this whole social media thing in the next few years.
And, at the center of each company's journey will be an individual or two who are at the center of that company's journey.
This blog is being written by an individual who is doing this at a very large company.
Hopefully, others will find it useful in the future.
For background, etc. -- go to the very first post.
For even more background, check out my other blog.