This whole subject of social media proficiency and enterprise 2.0 begs for analogies, so let me try a new one on you:
Getting good at this stuff is like an airplane trip.
At the outset of an airplane journey, it's all hassle. Finding the right flight, getting to the airport, dealing with security, disposing of all your liquids, taking off your shoes -- awful stuff. At the gate, it's lousy food, no seats, delays and weather, airplanes full of cranky people -- none of it fun.
Eventually, it's time for takeoff. Lots of rumbling, vibrations and strange noises. If you've never flown before, you look around and wonder "is all of this normal?".
Finally, you break through the clouds. The captain turns off the seat belt sign. Everyone relaxes and settles in. Drinks are served. You're on your way.
Well, we're pretty much at that stage in our journey. We're at cruising altitude.