Whew! Where do I start?
Simply put, this blog is a personal recounting of something big happening at a big company.
The "something big" is social media as a business tool: blogs, wikis, forums, communities -- the whole shebang.
The "someplace big" is EMC Corporation -- my employer.
And the only reason I think this worth capturing is that I truly believe that thousands and thousands of companies -- and people like me -- will be taking this very same journey in the near future
My Goals For This Blog
I think lots and lots of people will be making a similar journey in the coming years -- from Enterprise 1.0 to Enterprise 2.0, to borrow a metaphor.
There will be people who find themselves in charge of changing the behaviors of thousands of people to become conversant with social media tools and their skillful use.
And part of the fun is figuring out one thing, which leads you to another, which leads you to another.
Hence this blog -- you'll be able to watch the evolution of my (and EMC's) thinking regarding social media as a business tool
Everyone contemplating this journey will have their own unique situation. But maybe there's something you'll be able to pick up from this journey.